Maryna Fewster, the chief executive of Seven West Media in Western Australia, has been named as one of three new appointees to the WA Tourism Board. The appointment marks a refresh of the board that advises Tourism Western Australia and helps shape the state’s tourism strategy, branding and partnerships. The news was circulated in the wake of government processes to renew the board’s leadership and oversight. Fewster’s appointment is framed as part of broader efforts to align media, business and tourism sectors to bolster WA’s visitor economy.
The WA Tourism Board operates alongside Tourism Western Australia to guide policy direction, marketing priorities and industry collaboration. Members bring a mix of commercial insight, governance experience and regional knowledge to help inform funding decisions and program delivery that affects the sector from marketing campaigns to product development. The new appointees are expected to contribute to discussions on how best to attract domestic and international visitors while supporting regional destinations across the state.
Fewster’s background in media leadership is being viewed as a potential bridge between tourism strategy and media engagement, with the possibility of enhancing partnerships that showcase WA’s destinations and experiences. The appointment comes as Tourism WA continues to navigate shifts in tourism demand and competitive marketing cycles, underscoring the importance of strong governance and cross-sector collaboration. While the precise terms of the appointment and the other two appointees remain to be publicly clarified, observers note that the board’s mix of expertise is intended to broaden its reach beyond traditional tourism circles.
What we know
- Maryna Fewster has been named to the WA Tourism Board, joining two other appointees as part of a three-member intake.
- The move is part of a board membership refresh intended to strengthen governance and strategic oversight for Tourism Western Australia.
- The board’s role includes advising on policy, marketing strategy and industry partnerships to support WA’s visitor economy.
- The appointment highlights cross-sector collaboration between media, business and tourism sectors as a pathway to boosting branding and regional tourism opportunities.
- The two other appointees are described as high-profile figures from business and related sectors, though their identities have not been publicly disclosed in detail.
What we don’t know
- Exact start dates and term lengths for the new board members have not been officially published yet.
- The identities of the other two appointees beyond Fewster remain uncertain in official releases.
- Specific priorities or policy shifts the new board may advocate for are not yet disclosed.
- How the new members will interact with Tourism WA’s executive team and reporting lines are not detailed publicly.
- Any implications for funding, programs or regional initiatives as a result of the refresh are not confirmed.
As Western Australia continues to position itself as a premier travel destination, the composition of the WA Tourism Board will be watched for signals about future priorities, partnerships and how marketing and product development plans align with regional development. In the coming weeks, formal announcements from government sources are expected to shed light on term details and the broader direction for Tourism WA under the new appointments.
