A Western Australian distillery based in Victoria Park has been selected to represent Australia at the Be Spirits Expo Paris next week. Swan River Distillery is recognised for a distinctive distillation approach and for using local WA ingredients to craft small-batch spirits that appeal to both domestic and international buyers.
Backed by regional producers and a growing focus on sustainable sourcing, the announcement underscores the rising profile of WA’s craft spirits scene on the world stage. Paris, long a hub for culinary and drink innovations, is expected to host tastings and business conversations that could shape distribution and partnerships for Australian makers.
Developed with a hands-on philosophy, the Swan River operation leans on local botanicals and a method they describe as distinctive to their stills. The team will travel to Paris with a line-up designed to engage with buyers, media and fellow producers at the expo, presenting a WA profile alongside other Australian regions.
What we know
- Swan River Distillery, based in Victoria Park, WA, has been chosen to represent Australia at the Be Spirits Expo Paris next week.
- The Be Spirits Expo is a world-class event that brings together craft producers for tastings, demonstrations and industry networking in a Paris setting.
- Local sourcing and a distinctive distillation approach are highlighted as hallmarks of the distillery’s offering.
- The move marks a notable milestone for Western Australia’s craft spirits sector on the international stage.
- Officials at the expo have framed the Australian delegation’s presence as part of a broader push to showcase regional Australian spirits abroad.
Exhibitors at Be Spirits Expo Paris typically use the opportunity to test markets, engage trade buyers and build connections with distributors and sommeliers. For Swan River Distillery, the mission includes presenting a WA profile that complements the gallery of spirits from other regions around Australia. Locally, the announcement is welcomed by industry observers who note the WA sector’s rapid growth and its emphasis on sustainable sourcing.
While the confirmation signals momentum, much remains unknown about the exact products, schedule and outcomes of the Australian delegation. The event’s dynamics can influence future retail listings and export opportunities for WA producers, and observers will be watching closely for signals of collaboration or new market access.
What we don’t know
- Exact dates and session times for Swan River Distillery’s appearances within the expo program.
- Whether the distillery will debut new products in Paris or showcase its existing range exclusively.
- Potential partnership discussions with European distributors or retailers during the event.
- The anticipated audience size, including media presence and trade buyers, for the Australian delegation.
- Any follow-up plans or commitments arising from the expo that could affect WA’s distilling ecosystem.
Industry watchers say such appearances can boost regional pride and help attract tourism, investment and collaborations. If successful, the Be Spirits Paris run could spark greater interest in Western Australia’s craft-distilled products and enrich the state’s culinary and beverage tourism ecosystem.
